Fairy Max Power Pomegranate dishwashing liquid

Fairy Brand Heritage and Distribution

Fairy is a long-standing British brand of dishwashing liquid and dishwasher detergent, originally owned by Thomas Hedley Co. based in Newcastle upon Tyne. Known for its 'Green' liquid and its longevity, Fairy has become one of the most recognizable household names in the United Kingdom and much of Europe. The bottle shown features Romanian labeling ('Putere Maximă de Curățare a Grăsimii'), indicating its distribution within Eastern European markets.

Ownership and Production

The brand is currently owned by Procter & Gamble (P&G), an American multinational consumer goods corporation. P&G acquired the brand in 1930 when they bought Thomas Hedley Co. Today, Fairy products are manufactured in multiple locations globally to serve various international markets, including major production sites in the United Kingdom, Czech Republic, and Belgium.

Innovative Packaging

The Fairy Max Power range is specifically designed with an upside-down 'Anti-Leak' technology, allowing for easy dispensing without the need to flip the bottle or deal with a traditional flip-top cap. This product variant features a pomegranate scent, catering to consumer preferences for varied fragrances in household cleaning supplies.