elmiplant Peach Elixir liquid soap

elmiplant is a prominent personal care brand with a heritage rooted in Romania. It was founded in 1991 by the Kremzi family, focusing on creating cosmetic products using natural ingredients. The brand quickly became a household name in Romania, known for balancing natural formulas with pharmaceutical standards.

While the brand originated in Romania and maintains a strong local identity, its ownership transitioned to international entities. In 2007, the brand was acquired by Sarantis Group, a major Greek multinational consumer products company. Today, production largely takes place in Sarantis Group's modern manufacturing facilities located in Greece, where the company centralizes its cosmetic production for the European market.

The brand remains a significant part of the Sarantis portfolio, continuing to emphasize natural extracts and sustainability. Its parent company, Sarantis Group, is headquartered in Athens, Greece, and operates as a leading distributor and manufacturer of consumer goods across Eastern and Southeastern Europe.