TREK energy bar

TREK is a prominent British brand specializing in protein-rich snacks and energy bars designed for healthy, active lifestyles. The brand was founded in the United Kingdom by the company Natural Balance Foods, which gained recognition for creating products using natural ingredients without added sugars or artificial additives.

Historically, the brand emphasized wholesome, plant-based nutrition through its dairy-free and gluten-free formulations. In 2015, the brand's potential was recognized globally, leading to a significant investment where a majority stake was acquired by Lotus Bakeries, a major Belgian snack manufacturer famous for its Biscoff cookies. Today, TREK operates as a key part of the 'Natural Foods' division of its parent company, maintaining its production roots in the UK while benefiting from a global distribution network.

As of 2024 and beyond, the brand remains under the ultimate ownership of Lotus Bakeries. They continue to focus on expanding the brand's footprint in the functional snack market, emphasizing the use of sustained-energy ingredients like oats and soy protein to cater to fitness enthusiasts and commuters alike.