Neutral Black Laundry Detergent

Neutral is a brand specifically designed for sensitive skin, originally founded in Scandinavia to provide allergy-friendly cleaning solutions. The brand focuses on products containing 0% perfume and 0% colorants. Neutral was established in Denmark in the 1970s by the company A/S Blumøller.

Today, Neutral is part of the Unilever portfolio, a British multinational consumer goods company. While Unilever is a global giant, Neutral remains deeply rooted in the Nordic markets. Most liquid detergents for the Scandinavian market, including this black wash variant, are manufactured in Denmark or nearby European facilities to maintain high standards of quality and environmental certification like the Nordic Swan Ecolabel and Asthma-Allergy Nordic.