Action Jordnødder (Peanuts)

Action Jordnødder are roasted peanuts sold primarily at Action retail stores. The brand 'Action' is a prominent international discount retailer founded in the Netherlands. The packaging for these snacks typically features multilingual labels to cater to various European markets, including Danish as seen in the image.

While the brand is Dutch, the peanuts themselves are sourced globally from major peanut-producing regions which can include Argentina, China, or the USA, depending on the season and supply chain requirements. The 'Action' brand is owned by Action Holding B.V., which has grown into one of the fastest-growing non-food discount retailers in Europe, currently owned by the UK-based private equity firm 3i Group plc.