Salling coffee beans

The product belongs to the Salling private label brand, owned by the Salling Group. Salling is a major retail brand in Denmark, offering a wide variety of grocery and household products. The coffee beans under this label are typically roasted and packaged within Denmark to ensure freshness for the local market, though the raw coffee beans are sourced from various international growing regions.

The Salling Group, formerly known as Dansk Supermarked Group, is the largest retailer in Denmark. It is owned by the Salling Foundations, which ensures that a portion of the company's profits is reinvested into Danish culture, sports, and social causes. This ownership structure makes Salling a deeply rooted Danish brand with a focus on local accessibility and value.