Obela Classic Hommus

Obela is a prominent brand in the refrigerated dip market, particularly known for its range of hummus products. The brand was established as a joint venture between PepsiCo and the Strauss Group, leveraging the expertise of the Sabra Dipping Company to expand into international markets. This specific product, identified by its 1kg packaging and Health Star Rating, is manufactured in Australia to serve the Oceania region.

The brand's origin reflects a collaboration between American and Israeli food industry leaders, aimed at bringing traditional middle-eastern dip recipes to global retail shelves. Today, its ownership remains a strategic partnership, ensuring high-quality manufacturing standards and distribution across multiple continents, with primary production facilities located within the countries where the products are sold to maintain freshness.