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Gutfried is a prominent German brand specializing in poultry-based meat products. Established in the late 1960s, it significantly shifted the German cold cut market by offering lower-fat poultry alternatives to traditional pork sausages.
The brand is manufactured primarily in Germany, adhering to strict food safety and animal welfare standards. Ownership has evolved through the consolidation of the German meat industry. Gutfried is a key brand under the Zur Mühlen Group, which in turn is owned by the Tönnies Holding. The Tönnies Group is one of Europe's largest multi-stage food companies, managing the entire supply chain from slaughtering to processing and distribution.
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