Made O'Meter
Discover where a brand or product originates
Just Spices is a modern spice brand that revolutionized the kitchen spice rack with its vibrant packaging and creative blends. Founded in 2014 in Düsseldorf, Germany, the brand quickly became a favorite for its specialized mixes like the 'Stulle' seasoning shown here, designed for bread-based meals. The company focuses on high-quality ingredients and lifestyle-oriented marketing.
Historically an independent startup, Just Spices underwent a major ownership change in early 2022 when the international food giant Kraft Heinz acquired a majority stake (85%) in the company. Following this acquisition, the founders remained involved to continue the brand's creative direction. While the brand originated as a German startup, it now operates with the global resources and distribution networks of its American majority owner, with primary production and headquarters still centered in Germany.
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