Lidl Bio Knuspermüesli Früchte

This product is a Bio (organic) Crunchy Muesli with fruit, part of the private label organic range sold at Lidl supermarkets. Specifically, the packaging design featuring the trilingual 'Knuspermüesli / Muesli Croustillant / Muesli Croccante' indicates it is marketed for the Swiss market (Lidl Switzerland). The product is part of Lidl's 'Bio' brand, which often features a stylized tree logo as seen in the top left corner.

While the brand is owned by the German retail giant Schwarz Group, the manufacturing of these private label cereals typically takes place in Germany or surrounding European countries by specialized contract manufacturers. The muesli contains 64% whole grain and 2.5% freeze-dried fruits, and is certified organic according to EU standards (as shown by the Euro-leaf logo). Ownership of the brand lies with Lidl, a key subsidiary of the Schwarz Group, which is one of the largest retailers in the world.