Uncle Tobys Original Shredded Wheat

UNCLE TOBYS is a classic Australian brand with a legacy dating back to 1893 when the brand was first launched by the Parsons brothers in Victoria. Originally associated with oats, it has since expanded into a wide variety of breakfast cereals and snacks, becoming a household name in Oceania for its focus on whole grains and health-focused products.

While the brand holds a deep Australian heritage, it is currently owned by Cereal Partners Worldwide (CPW), a powerful joint venture between the Swiss multinational Nestlé and the American food giant General Mills. Today, most UNCLE TOBYS breakfast cereals continue to be manufactured at the brand's long-standing factory in Wahgunyah, Victoria, Australia, supporting local production while operating under a global corporate umbrella.