Obento Sushi Rice

Obento is a well-known brand specializing in Japanese-style ingredients, designed to bring authentic flavors to home kitchens. This specific sushi rice is a premium short-grain variety selected for its sticky texture, which is essential for making traditional sushi rolls and nigiri. While the brand carries a strong Japanese identity, common for many international supermarket brands, its products are sourced from various regions; this specific rice is primarily grown and processed in Vietnam.

The Obento brand is owned by Oriental Merchant, a major distributor of Asian food products in Australia and Europe. The brand was established to make Japanese cuisine more accessible to Western consumers. The ultimate ownership lies with the Yeo Hiap Seng group (Yeo's), a Singaporean multinational beverage and food company that acquired a majority stake in Oriental Merchant's parent entities. This partnership ensures that Obento products maintain high quality standards while benefiting from a global distribution network headquartered in Singapore.