Uncle Tobys Rolled Oats Quick 2 Minutes

Uncle Tobys is an iconic Australian brand that has been a staple of local breakfasts for over a century. Founded in 1893 by the Clifford Love & Co. company in Wahgunyah, Victoria, the brand was established to provide high-quality oat products. The manufacturing remains deeply rooted in its heritage, with the primary production facility still located in Wahgunyah, processing Australian-grown oats for both local consumption and export.

While the brand is quintessentially Australian in its origin and manufacturing, its ownership has transitioned through major corporate mergers. Currently, Uncle Tobys is owned by the Swiss multinational Nestlé, which acquired the brand as part of its purchase of the Cereal Partners Worldwide (CPW) joint venture interests and the Uncle Tobys functional food business in 2006. This ensures that while the brand operates under a global corporate umbrella, it maintains its strong presence and manufacturing base within Australia.