Made O'Meter
Discover where a brand or product originates
Dreft is a prominent brand of laundry detergent that has a long history dating back to its introduction in the United States in the 1930s. Initially launched as the first synthetic detergent, it revolutionized how consumer laundry was handled by providing a gentler alternative to traditional soaps. While in the United States it is primarily marketed as a baby-safe detergent, in Europe, particularly in countries like Belgium and the Netherlands, Dreft is a broader brand used for both dishwashing liquids and specialty laundry care, such as this 'Wool & Silk' variant.
The brand is owned by the multinational consumer goods giant Procter & Gamble (P&G). Manufacturing occurs across various P&G facilities globally, with specialized production lines for regional European markets often located in countries like Belgium, Germany, or France to serve the Benelux and surrounding regions. Procter & Gamble maintains ultimate ownership and remains one of the world's most significant players in the household products sector, headquartered in Cincinnati, Ohio, USA.
Report a bug/Feedback
disclaimer
poweredBy