Made O'Meter
Discover where a brand or product originates
Varta is a globally recognized brand with a rich history originating in Germany, founded in the late 19th century. Although the brand remains a symbol of German engineering and is still headquartered in Ellwangen, Germany, for its consumer battery division, production for specific specialized products like the CR-P2 lithium battery is often outsourced to manufacturing hubs like China to meet global demand.
The ownership of Varta is split between different entities based on product categories; the household consumer battery division is owned by Energizer Holdings, Inc., an American multinational corporation. This acquisition by Energizer has integrated Varta's consumer line into one of the world's largest portable power portfolios, while the brand continues to maintain its historical identity and technical standards.
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