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ShopBack

ownerShopBack Group (Ecommerce Enablers Pte. Ltd.) (Singapore)
originSingapore
manufacturedMultiple countries (Digital Service)

ShopBack is a preeminent shopping and rewards platform headquartered in Singapore, serving as a gateway for merchants and consumers across the Asia-Pacific region. Founded in 2014, the company revolutionized the local e-commerce landscape by offering a consolidated portal for cashbacks, rewards, and price comparisons, partnering with thousands of online and offline retailers.

The service operates primarily through its mobile application and web portal, developed and maintained by a global engineering team. While its primary operations and strategic management are based in Singapore, its digital infrastructure and corporate presence span several markets including Australia, South Korea, and various Southeast Asian nations. The brand is a homegrown Singaporean success story that has expanded significantly through strategic acquisitions and venture capital funding.

ShopBack remains managed by its founding company, ShopBack Group (registered as Ecommerce Enablers Pte. Ltd.). It has attracted investments from major global firms, allowing it to acquire other platforms like Hoolah and Ebates Korea, further solidifying its dominant position in the rewards and 'Buy Now, Pay Later' (BNPL) sectors across its target regions.

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