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Discover where a brand or product originates

Autry Sneakers

ownerStyle Capital SGR (Italy)
originUnited States
manufacturedPrimarily in Indonesia, but also produced in China and Italy

Autry, often referred to as 'the shoe with the American flag,' was originally founded in Dallas, Texas, in 1982. The brand surged to popularity in the 1980s with its Medalist sneaker, which was renowned for its 'North American' style and performance suitability for tennis and running. After several decades of dormancy, the brand was revitalized and brought back to the global market by Italian entrepreneurs.

Today, Autry is positioned as a premium lifestyle brand that blends its authentic American heritage with high-quality European design sensibilities. While the brand strategy and creative direction are managed from Italy by the Fine Sun holding company, the physical manufacturing of the footwear is largely outsourced to specialized facilities in Indonesia and China to meet global demand, with some premium collections occasionally produced in Italy.

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