Veja Gold Multiuso Original surface cleaner

Veja is the leading brand of multi-purpose cleaners in Brazil, famous for its blue packaging and high-performance formulas. Originally launched in 1969 by the Brazilian company Indústrias Gessy Lever (now part of Unilever history, though the brand followed a different path), it has become synonymous with domestic efficiency in Brazilian households.

Today, the brand is owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant. While the brand is strictly Brazilian in origin, its ownership lies with the British group. The product is primarily manufactured in Brazil to supply the massive local demand, maintaining its status as a market leader in the hygiene and home care segment.