Jägermeister Orange herbal liqueur

Jägermeister Orange is a modern variation of the classic German herbal liqueur, specifically crafted with the essence of Sicilian oranges. The brand traces its origins back to 1934 in Wolfenbüttel, Germany, where Curt Mast developed the original secret recipe consisting of 56 botanicals. To this day, the product is primarily manufactured in its hometown of Wolfenbüttel, maintaining a strict tradition of quality and domestic production.

The global brand is owned by Mast-Jägermeister SE, a family-owned enterprise that remains headquartered in Germany. Unlike many major spirits brands that have been acquired by large multinational conglomerates, Jägermeister continues to operate independently. This independence allows the company to maintain its heritage while expanding its portfolio with innovations like the Orange expression, which blends the traditional herbal base with citrus notes to appeal to a broader, contemporary audience.