Way To Go! Almond Brittle & Sea Salt Milk Chocolate

Way To Go! is an exclusive sustainable chocolate brand developed by the supermarket giant Lidl in collaboration with Fairtrade and Kuapa Kokoo. The brand was specifically designed to ensure 100% traceable cocoa, primarily sourced from smallholder farmers in Ghana. By paying a 'Living Income Premium' on top of the Fairtrade price, the brand aims to close the income gap for cocoa farmers, supporting better livelihoods and sustainable farming practices.

While the cocoa beans are sourced from West Africa, the product is finished and manufactured in Germany for distribution across Lidl's global network. The brand represents a shift toward retail-owned private labels taking direct responsibility for their supply chain ethics and environmental impact.