Deluxe All Butter Scottish Shortbread Fingers

Deluxe All Butter Scottish Shortbread Fingers are a premium private-label biscuit product sold by Lidl. These biscuits are specifically branded under the 'Deluxe' range, which represents Lidl's high-tier gourmet offering, and are part of the 'Scottish Selection' line. The packaging highlights that they are hand-baked in Aberdeenshire, Scotland, maintaining a traditional regional recipe using classic ingredients like butter and flour.

The brand 'Deluxe' is a proprietary label created by Lidl, the German international discount retailer. While the brand itself is a marketing tool for the retailer, the production is often outsourced to specialist regional bakeries—in this case, located in the north east of Scotland. The ultimate ownership of the brand lies with the Schwarz Gruppe, a multinational retail group based in Germany that operates both Lidl and Kaufland stores globally. The product is primarily sold in Lidl locations across the UK and Europe.