Rituals Sweet Jasmine Hand Wash

The Rituals Sweet Jasmine Hand Wash belongs to the Private Collection by Rituals Cosmetics. Founded in 2000 by Raymond Cloosterman in Amsterdam, the brand was inspired by the idea of turning everyday routines into more meaningful moments through high-quality scents and lifestyle products.

Rituals products are primarily developed in the Netherlands, but production is distributed across various European countries to maintain supply chain efficiency. While the brand emphasizes its Dutch heritage and philosophy, manufacturing often takes place in countries like Germany and the Netherlands.

The brand remains a privately held company under Rituals Cosmetics Enterprise B.V. and continues to expand globally as a luxury home and body care retailer, maintaining its headquarters in the heart of Amsterdam.