Itsu Rice Cakes

Itsu is a British snack and fast-food brand that has become a staple of healthy Asian-inspired cuisine in the United Kingdom. Originally founded in London by Julian Metcalfe, the co-founder of Pret A Manger, the brand focuses on 'eat beautiful' ethos, providing calorie-conscious meals and snacks.

This specific product belongs to their grocery line, which includes items like rice cakes, miso soups, and seaweed snacks found in major retailers across the UK and internationally. The manufacturing for their grocery items primarily takes place in the United Kingdom, as indicated by the 'AO004' plant code on the packaging, though they source natural ingredients globally. The brand remains under the ultimate ownership of its founder and private investment groups, maintaining its status as a prominent UK-based health food pioneer.