Jowaé Purifying Cleansing Gel

Jowaé is a Franco-Korean phytocosmetic brand founded in 2017. The brand was originally created by the French Ales Groupe, known for other cosmetic brands like Lierac and Phyto. Jowaé marks a unique collaboration between French dermo-cosmetic expertise and Korean medicinal plant knowledge.

The products are developed through Phytoactive Research based in Paris and Seoul, focusing on antioxidant Lumiphenols derived from the Sempervivum Tectorum plant. While the brand incorporates Korean skincare philosophies, the manufacturing predominantly occurs in France. In 2020, following financial restructuring, the Ales Groupe brands, including Jowaé, were acquired by Impala SAS, a French investment holding company.