Cheez-It Snap'd Double Cheese

Cheez-It Snap'd is a thin and crispy version of the classic Cheez-It cracker, marketed for its loud crunch and intense flavor. The brand's history dates back to 1921 when the Green & Green Company originally launched the square crackers in Dayton, Ohio. Over the decades, the brand has changed hands several times through corporate acquisitions.

Today, Cheez-It is a flagship brand under the Kellanova company (formerly known as Kellogg Company). While the brand originated in the United States and maintains its largest manufacturing presence there, global distribution often involves regional production facilities. In late 2024, Mars, Incorporated announced its intention to acquire Kellanova, which will make the brand part of one of the world's largest food and snacking portfolios by 2026.