McKennedy American Way Maple Syrup

McKennedy American Way is a private label brand created by the German discount retailer Lidl. Despite its 'American' marketing and branding, which focuses on classic USA-style products like pancakes, burgers, and syrups, the brand is European in origin. The maple syrup itself is typically sourced and produced in Canada, which is the world's leading producer of genuine maple syrup, and then packaged for distribution across Lidl's vast network of European stores. The brand is part of Lidl's strategy to offer international themed products under specialized house brands. Ownership remains with the Schwarz Group, one of the largest retail groups globally.