Extra Sugar-Free Gum

Wrigley’s Extra is a globally recognized brand of sugar-free chewing gum, celebrated for its long-lasting flavor and beneficial dental properties. Originally launched in 1984 by the Wm. Wrigley Jr. Company, it became the first sugar-free gum to gain widespread popularity, using sweeteners like aspartame and later xylitol to provide a calorie-conscious alternative to traditional gum.

The manufacturing of Extra gum takes place in numerous facilities worldwide to meet regional demands. Major production hubs include the United States, Australia, and various locations across Europe and Asia. This localized production strategy allows the brand to adapt its flavors and packaging to specific cultural preferences while maintaining global quality standards.

The brand is currently owned by Mars, Incorporated, following their landmark acquisition of the Wm. Wrigley Jr. Company in 2008. Today, the brand operates under the Mars Wrigley segment, which manages a vast portfolio of confectionery items. Mars, a private family-owned enterprise headquartered in McLean, Virginia, remains one of the largest food and candy manufacturers in the world.