ja! Walnusskerne

ja! is the widely recognized private label budget brand of the German retail giant REWE Group. Launched in 1982, it was one of the first private labels in the German market designed to compete with discount retailers by offering essential household items at a lower price point.

The walnuts themselves are sourced from various international growing regions depending on the season and harvest quality, often including countries like Chile, the USA, or Moldova. The brand remains under the ultimate ownership of the REWE Group, headquartered in Cologne, Germany, and is sold exclusively through their network of supermarkets and subsidiaries.