Free Bakery Cocoa Rice Crispies

Free Bakery Cocoa Rice Crispies is a gluten-free breakfast cereal product. The brand 'Free Bakery' is a private label brand primarily associated with the Netto and Salling Group retail chains in Northern Europe. It was developed to cater to the growing demand for gluten-free and allergy-friendly food options within the budget-friendly segment. The products under this brand are typically produced by various specialized third-party manufacturers across Europe, depending on the specific item, to ensure strict gluten-free standards. As a private label, the ultimate ownership lies with Salling Group (formerly Dansk Supermarked), which is owned by the Salling Foundations. This structure ensures that the brand is managed locally within Denmark while serving international markets where Netto operates.