Made O'Meter
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Nilens Jord is a renowned Danish beauty brand founded in 1982 by Lars Jacobsson. The brand was established with a focus on purity and health, becoming a pioneer in the industry by removing perfumes and parabens from its products long before it became a market standard. It is particularly famous for its 'bronzing powder,' which has achieved iconic status in the Nordic region.
Originally founded in Denmark, the brand maintains strong roots in Danish design and quality standards. While much of the product development and manufacturing takes place in Denmark to ensure high standards of safety and efficacy, some specialized cosmetic products are manufactured in Italy, known for its expertise in high-end makeup production.
In early 2022, Nilens Jord was acquired by the Danish pharmaceutical and healthcare company Orifarm Group. This acquisition integrated the brand into a larger health-focused portfolio, allowing for further expansion while maintaining the brand's core values of being AllergyCertified and fragrance-free.
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