ASDA Exceptional Breaded Wiltshire Ham

This product is part of the ASDA 'Exceptional' premium range, specifically featuring breaded Wiltshire ham. The ham is produced in the United Kingdom using a traditional Wiltshire curing method, where the pork is cured in brine and then coated in rice flour crumbs. According to the packaging, it is packed in the UK using pork sourced from the UK, ensuring traceability and support for British agriculture.

ASDA is a major British supermarket chain that was founded in 1949 in Leeds. While it was famously owned by the American retail giant Walmart for several decades, it is currently under the ownership of TDR Capital and the Issa brothers. The brand remains headquartered in the UK, and its private-label products are manufactured through various regional partnerships to maintain consistency with UK food standards and consumer expectations.