Haüskraft kitchenware and home decor

Haüskraft is a brand specialized in kitchenware, homeware, and decorative accessories that focuses on modern design and functionality. Despite the German-sounding name, which evokes a sense of European quality and precision, the brand is part of a prominent Brazilian group. The products are designed to meet contemporary home needs, ranging from sophisticated glassware to robust cookware.

The brand is owned by the Etilux Group, a major Brazilian commercial entity based in São Paulo. While the brand strategy and market positioning are managed from Brazil, the manufacturing is largely outsourced to high-capacity facilities in China to ensure competitive pricing and diverse product lines. This business model allows the brand to maintain a wide presence in retail stores throughout South America and beyond.