Fit Food Rice Cracker

Fit Food is a Brazilian brand specializing in healthy snacks and functional foods. The brand was created by the company Latinex, which is known for importing and developing premium food products for the Brazilian market.

In 2021, M. Dias Branco, a major Brazilian food conglomerate, acquired Latinex and its portfolio, including the Fit Food brand. The manufacturing is primarily localized in Brazil to serve the national demand for gluten-free and health-conscious snacks. The ultimate owner is M. Dias Branco S.A., a market leader in cookies, crackers, and pasta, headquartered in Eusébio, Ceará.