Lovena Creamy Hand Soap

Lovena is a private-label beauty and personal care brand owned by Aldi Nord. It provides a range of essential hygiene and skincare products, such as hand soaps, lotions, and shampoos, positioned as high-quality but budget-friendly alternatives to national brands.

Because it is a retail-specific brand, Lovena products are manufactured by various third-party contract manufacturers across Europe (such as Germany or Poland) to supply different regional markets. The brand is originally German, reflecting Aldi Nord's heritage. The ultimate ownership lies with the Aldi Nord Group, one of the world's leading discount retail companies, which is headquartered in Germany.