Soft&Sicher Tissues

Soft&Sicher is a well-established private label brand specializing in high-quality paper tissues and hygiene products. It was created specifically for the German market to provide consumers with premium-grade facial tissues, pocket packs, and recycling-friendly paper options at an affordable price point.

The brand is owned and managed by dm-drogerie markt, one of Europe's largest retail chains focused on beauty and health. While the brand is German in origin, manufacturing often occurs across various European facilities specialized in paper production to ensure high environmental standards and sustainability, such as FSC certification.

As a store brand, its ownership remains strictly within the dm-drogerie markt corporate structure, which is headquartered in Karlsruhe, Germany. The brand has expanded its popularity significantly across Central and Eastern Europe through dm's extensive retail network.