Made O'Meter
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Rexona is a global leader in the antiperspirant market, originally founded in Australia in 1908 by physician Alice Sheffer. The brand was acquired by Unilever in the 1930s and has since expanded to be sold worldwide under various names, such as Sure in the United Kingdom and Ireland, and Degree in North America.
In the South American market, particularly Brazil and Argentina, Rexona is widely manufactured by Unilever's regional facilities. This specific 'Sem Perfume' (Unscented) variant is part of their clinical and high-performance protection line, reflecting Unilever’s focus on personal hygiene innovation and global supply chain integration. The brand remains a core asset of Unilever's Personal Care division.
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