Princess Small Appliances

Princess is a world-renowned Dutch brand specializing in high-quality small household appliances. Founded in 1994, it gained widespread fame with its iconic 'Griddle' or 'Teppanyaki-style' table grill, which revolutionized social dining in the home. The brand focuses on creating affordable, stylish, and functional products that enhance the daily lives of consumers.

Today, Princess products are manufactured globally, with a significant portion of their production occurring in China to ensure competitive pricing and widespread availability. Since 2013, the brand has been a strategic part of the Smartwares Group portfolio, allowing it to leverage extensive distribution networks and advanced product development resources.

As part of a larger corporate family, Princess continues to innovate in categories such as air fryers, coffee makers, and surface cooking, maintaining its identity as a versatile and consumer-friendly brand rooted in Dutch design principles.