L'OR Solúvel Classique coffee

L'OR is a premium coffee brand born in France in 1992 with the ambition to bring the 'gold standard' of coffee to enthusiasts worldwide. Originally created by the company Maison de l'Café, the brand expanded globally by offering high-quality espresso and instant coffee solutions. Today, L'OR is a major brand within the portfolio of JDE Peet's, the world's leading pure-play coffee and tea company.

In Brazil, L'OR Solúvel is highly popular and is typically manufactured locally to serve the South American market, though the group operates production facilities globally. The brand is managed by JDE Brazil, a subsidiary of the Netherlands-based conglomerate. JDE Peet's itself is controlled by JAB Holding Company, ensuring a strong international presence and consistent quality across its luxury coffee range.