Andrelon Shampoo

Andrelon is a classic Dutch hair care brand with a long and storied history. Founded in 1940 by hairdresser André de Jong in Bodegraven, South Holland, the brand quickly became a household name in the Netherlands, famous for its distinctive scales-shaped purple bottle.

The brand was built on the innovation of de Jong, who developed his own formulas to better serve his clients. After decades of expansion as a family-run business and later under Dutch corporate umbrella, it eventually became a key part of Unilever's personal care portfolio. Today, while it maintains its strong Dutch identity and heritage, the brand benefits from Unilever's global research and development centers.

Manufacturing takes place across several European facilities to meet demanding supply chains. As of 2026, Andrelon continues to be owned by Unilever PLC, ensuring it remains a dominant force in the Benelux beauty market while operating under one of the world's largest consumer goods conglomerates.