ICA Cola soft drink

ICA Cola is a private-label carbonated soft drink produced for ICA, the leading grocery retailer in Sweden. The brand is specifically positioned as a value alternative to international cola brands and is developed within the ICA Group's product portfolio. The beverage shown in the image is bottled in 1.5-liter PET containers equipped with the Swedish 'pant' deposit system.

The product is manufactured within Sweden for the Swedish market, ensuring efficient local distribution through ICA's extensive supply chain. While the recipe is owned by ICA, the brand itself represents the retailer's private label strategy originally founded in Sweden in 1938. As of 2026, the brand remains under the ultimate ownership of ICA Gruppen AB, which is controlled by ICA-handlarnas förbund and AMF.