Smeg 50's Style 2-Slice Toaster

Smeg is an iconic Italian home appliance manufacturer known for its retro design aesthetic. Founded in 1948 by Vittorio Bertazzoni in Guastalla, Emilia-Romagna, Italy, the company remains a private, family-owned business managed by the Bertazzoni family into the modern era. The name SMEG is an acronym for 'Smalterie Metallurgiche Emiliane Guastalla', reflecting its original business in enamelling and metalwork.

While Smeg continues to design its products in Italy and manufactures its large appliances (such as ovens and ranges) domestically in Italian factories, its small domestic appliances, including the retro-style toasters, are primarily manufactured in China to leverage specialized production facilities for small electronics. Despite the outsourced manufacturing of small items, the brand maintains its premium status through high-end materials and distinct Italian industrial design standards.