Vicio Burgers

Vicio is a prominent Spanish food brand specializing in high-quality burgers and a digital-first dining experience. Founded in Barcelona, the brand gained rapid popularity through its focus on premium ingredients and an aggressive, modern marketing strategy. While its primary operations and kitchens are located across Spain, the sourcing of its ingredients and various supply chain components involves multiple countries to maintain its specific quality standards.

The brand's success is rooted in its ability to combine traditional fast-food appeal with a premium, 'cool' brand identity. Since its inception, Vicio has expanded significantly from its Barcelona roots to have a major presence in Madrid and other Spanish cities, becoming one of the fastest-growing companies in the European casual dining sector. Ownership remains largely within its founding group and strategic investment partners who aim to scale the brand internationally.