Valfrutta 100% Frullato Veggie

Valfrutta is a prominent Italian brand specializing in agricultural products, particularly juices, smoothies, and canned vegetables. Founded in 1972 as a cooperative effort to bring high-quality fruits and vegetables from farm to table, the brand has become a household name in Italy. The 100% Frullato Veggie shown in the image is a blend of pear, fennel, ginger, and other ingredients, marketed as a natural, healthy beverage option without added sugars.

The brand is owned by Conserve Italia, a massive agricultural cooperative group headquartered in San Lazzaro di Savena, Italy. As a cooperative, it is owned by thousands of Italian farmers, ensuring that the manufacturing and sourcing remains primarily within Italy. Conserve Italia is one of Europe's leading companies in the food processing sector, managing the entire supply chain from cultivation to packaging.