Mars Mixed Minis chocolate bars

Mars Mixed Minis are a popular assortment of miniature chocolate bars including iconic brands like Mars, Snickers, Twix, Milky Way, and Bounty. The assortment is produced by Mars, Incorporated, a global leader in the confectionery industry. While the brand has its roots in the United States, manufacturing for the European market takes place across several major facilities, most notably in Viersen, Germany, and Veghel, Netherlands. This diversity in production ensures high distribution efficiency across the EU.

Mars, Inc. remains a private, family-owned business, a status it has maintained since its founding in 1911 by Frank C. Mars. The brand originated with the creation of the Milky Way bar in Minneapolis. Today, the ultimate owner remains the Mars family, with the corporate headquarters located in McLean, Virginia, USA. The company is known for its 'Five Principles' and its massive portfolio that spans not only sweets but also pet care and food products.