il Viaggiator Goloso Farina di Grano Tenero Tipo 0 Pugliese

il Viaggiator Goloso is a premium Italian private-label brand established to offer high-quality culinary specialties spanning various food categories. This specific product, 'Farina di Grano Tenero Tipo 0 Pugliese', is soft wheat flour sourced and processed in the Apulia (Puglia) region of Italy, reflecting the brand's commitment to regional authenticity.

The brand was originally founded by the Italian supermarket chain Unes. In late 2022 and moving forward, the ownership structure evolved as Gruppo Finiper (Canova), which already held a significant stake in Unes, solidified its control. The brand is now fully integrated into the Finiper group, a major player in the Italian large-scale retail sector, ensuring the distribution of these gourmet products through its network of stores including Unes, Iper, and VG marketplaces.