Nakd Fruit and Nut Bar

Nakd is a popular brand of raw fruit and nut bars that rose to prominence by offering 'wholefood' snacks with minimal ingredients. The brand was founded in the United Kingdom by Natural Balance Foods, focusing on products that contain no added sugar, syrups, or processed additives.

In 2015, the Belgian biscuit giant Lotus Bakeries acquired a majority stake in Natural Balance Foods, eventually taking full control. Today, Nakd bars are manufactured primarily in the UK but benefit from the global distribution network of their parent company. The brand remains a leader in the healthy snacking category, maintaining its commitment to simple, plant-based ingredients.