Felce Azzurra Narciso shower gel

Felce Azzurra is an iconic Italian brand with deep roots in the fragrance and personal hygiene industry. Founded in Alessandria, Italy, by the Paglieri family in the early 20th century, the brand is famous for its unique and secret 'blue fern' scent. The product shown, a Narciso-scented shower gel (bagnodoccia), is a testament to the brand's expertise in blending traditional perfume-making with modern body care.

Today, Felce Azzurra remains a flagship brand of the Paglieri Group. Manufacturing is primarily concentrated in Italy, specifically at their historical site in Alessandria, ensuring that the 'Made in Italy' quality and olfactory heritage are preserved. The brand continues to be owned and managed by the Paglieri family, maintaining its status as a leading independent Italian company in the household and personal care sectors through 2026 and beyond.