Misura Protein Snack Bar

Misura is a historic Italian brand established in 1974, pioneered by the Lazzaroni family to offer healthy and wellness-oriented food options. The brand has specialized in high-fiber, low-calorie, and protein-rich products for decades, becoming a staple in the Italian health food sector.

Today, Misura is owned by Colussi Group, a major Italian food company. The snacks, including these protein bars with seeds, almonds, and dark chocolate, are primarily manufactured in Italy across Colussi's various production facilities. The brand remains deeply rooted in Italian culinary tradition while focusing on modern nutritional needs.