Viking Blå cigarettes

Viking Blå is a prominent cigarette brand within the House of Prince portfolio, a name synonymous with Danish tobacco history. Originally developed by the Scandinavian Tobacco Group (STG) in Denmark, the brand was established to cater to regional tastes, particularly in the Nordic markets where it remains a familiar presence. The brand features a distinct heritage rooted in Scandinavian consumer preferences.

In 2008, the tobacco division of Scandinavian Tobacco Group, which included House of Prince, was acquired by British American Tobacco (BAT). Since then, while the brand maintains its historical Danish identity, production has largely shifted to BAT's larger manufacturing facilities in Europe, primarily in Poland, to supply the Danish market. Today, the brand is under the ultimate ownership of British American Tobacco, a global leader in the industry headquartered in London, United Kingdom.