Mcennedy McDonald's style Salted Tortilla Chips

Mcennedy American Way is a private label brand owned by Lidl, designed to offer consumers 'American-style' food products. The product range includes various snacks like these salted tortilla chips, which are modeled after classic American corn snacks. While the brand evokes American imagery, the products are primarily manufactured in Europe to supply Lidl's extensive network of supermarkets across the continent.

The brand was created by the German retailer Lidl to capitalize on the popularity of American cuisine during promotional 'American Weeks'. Because it is a house brand, the ultimate owner is the Schwarz Group, which is one of the largest retail groups in the world. This structure allows for streamlined production and distribution within the European market where Lidl operates.